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A friend of mine, an ACU graduate, told me a story about an uncle of his, a professor, who came the ACU to deliver a lecture. His uncle went out to dine at a well known local Steak House and ordered wine. The waiter had already engaged him in a brief conversation and was aware of his employment. When he ordered the wine the waiter asked "Would you like that in a mug?". He asked "Why would I want it in a mug?".  The waiter stated that "Usually when the professors order wine they ask for it in a mug." He had it served in a wine glass.

Perhaps if we offered beer in a mug or perhaps a plastic soft drink cup with a lid and straw it would help with sales.

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