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Everyone is dead-on about marketing and promotion being terrible here, but think about what the locals are saying to you about how much they care about UNT hoops.
2019-2020--First in CUSA, season ends due to COVID
2020-2021--Win CUSA Tournament, beat Purdue in First Round of NCAA Tournament for first victory ever in that tournament.
2021-2022--Win CUSA Regular Season title, win first round game in NIT over Texas State, lose second round game at home to UVa by two points
2022-2023--finish behind Final Four Florida Atlantic for 2nd place, win the NIT
2023-2024--first year of Ross Hodge and in the American, still finish with a winning record and qualify for NIT, where you win at LSU, then lose at eventual NIT champion Seton Hall
2024-2025--surprise season where we are in 2nd place in the AAC, behind only ranked Memphis
And we are thrilled to no end because a crowd of just over 5000 show up for a game against an in-state rival in your 10k seat arena...posters here call it baby steps and this is because we don't let people know about the games at the Super Pit. My question is why doesn't the winning and the accomplishment do that heavy lifting on its own, to the point that marketing and promotions SHOULD be simple? I mean, seriously, what else does it take to get those students to care enough to show up? What else does it take to get local Denton and Denton County folks to show up? I'm not even counting alumni in the DFW counties that would (gasp) have to drive between 45-60 minutes to the game at the Super Pit? To me, that's the problem that I just don't see ever being overcome--I've been around since 1990 and this is what its basically been since then.
Hahaha....not directly. It meant in a more subtle way than that. When you have a good thing going and are in a grove, you want to stay in that grove, avoid distractions and not make changes to your routine. It's anecdotal (however it's been observed over a long period of time), but it seems whenever our teams get into a grove and have a good thing going, we go out of our way to change the atmosphere around the team. Not always, but more often than not, we don't respond well. I'm not suggesting that we should not market or promote the team. I'm saying our timing is often horrible. We really should be promoting the team consistently all season long so that there isn't a drastic/noticeable change to the atmosphere surrounding a particular game day. I realize that's not easy to do and there will be some natural changes when students return.
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