Season Ticket Sales

xyresic · September 8, 2017

Hadn't seen this mentioned yet.

Season ticket sales were up 15% in 2016 and they are up an additional 12% this season over 2016. Club ticket sales are up high single digits this season as Kram mentioned.

I think the emphasis on drawing large groups will be helpful.

The 20 or 21 suites sold out completely. Lots of new faces and names in that level. I don't remember them being all full in past seasons.

Still work to be done but it's nice to see hard numbers coming out showing progress.

Ben Gooding · September 8, 2017

6 minutes ago, xyresic said:

Hadn't seen this mentioned yet.

Season ticket sales were up 15% in 2016 and they are up an additional 12% this season over 2016. Club ticket sales are up high single digits this season as Kram mentioned.

I think the emphasis on drawing large groups will be helpful.

The 20 or 21 suites sold out completely. Lots of new faces and names in that level. I don't remember them being all full in past seasons.

Still work to be done but it's nice to see hard numbers coming out showing progress.

Oh, you have hard numbers? Please share...

GRN-WHT · September 8, 2017

http://www.meangreensports.com/sports/m-footbl/spec-rel/090717aaa.html

No hard numbers, just talk of season ticket revenue percentage gains. They brag of an 18% gain in revenue over 2015, but that was a 5 home game season.

Ben Gooding · September 8, 2017

1 minute ago, GRN-WHT said:

http://www.meangreensports.com/sports/m-footbl/spec-rel/090717aaa.html

No hard numbers, just talk of season ticket revenue percentage gains. They brag of an 18% gain in revenue over 2015, but that was a 5 home game season.

yup

greenminer · September 8, 2017

Is >= 10% annual growth in season ticket sales a good number for us to shoot for right now? In 5 years, what could that equate to for attendance? How does that compare to other school football programs?

Ben Gooding · September 8, 2017

Just now, greenminer said:

Is >= 10% annual growth in season ticket sales a good number for us to shoot for right now? In 5 years, what could that equate to for attendance? How does that compare to other school football programs?

We have no idea because we are only getting pieces of the pie. To create any kind of projections via percentages, we would have to have concrete information released. We can throw around percentages all day and night, but until we can tie them to real numbers, it's a game of crapshoot. And that's what the AD wants us to do. See percentages only so we can't tie them to anything of substance and true accountability is therefore lost.

TreeFiddy · September 8, 2017

59 minutes ago, GRN-WHT said:

http://www.meangreensports.com/sports/m-footbl/spec-rel/090717aaa.html

No hard numbers, just talk of season ticket revenue percentage gains. They brag of an 18% gain in revenue over 2015, but that was a 5 home game season.

That is a very RV thing to do, throwing out a #fakenews increase when the increase was simply due to an extra home game. Thanks for insulting our intelligence.

MGNation92 · September 8, 2017

4 minutes ago, greenminer said:

Is >= 10% annual growth in season ticket sales a good number for us to shoot for right now? In 5 years, what could that equate to for attendance? How does that compare to other school football programs?

2 minutes ago, Ben Gooding said:

We have no idea because we are only getting pieces of the pie. To create any kind of projections via percentages, we would have to have concrete information released. We can throw around percentages all day and night, but until we can tie them to real numbers, it's a game of crapshoot. And that's what the AD wants us to do. See percentages only so we can't tie them to anything of substance and true accountability is therefore lost.

Ben has a good point. If we only have 1000 season ticket sales, 7% increase is only 70 more. We have 10,000 season ticket sales, it's 700.

Fact is they won't tell us the actual number, so we have no real way to measure success.

MeanGreenTexan · September 8, 2017

1 hour ago, GRN-WHT said:

http://www.meangreensports.com/sports/m-footbl/spec-rel/090717aaa.html

No hard numbers, just talk of season ticket revenue percentage gains. They brag of an 18% gain in revenue over 2015, but that was a 5 home game season.

100% / 6 games = 16.66%/game. So a 5-home-game season would remove 16.66% of a 6-home-game's revenue amount... right?

I've never been good at math, but is this saying we've only increased (per game) revenue by less than 2% since 2015 (the 5-home-game season)?

Ben Gooding · September 8, 2017

12 minutes ago, MeanGreenTexan said:

100% / 6 games = 16.66%/game. So a 5-home-game season would remove 16.66% of a 6-home-game's revenue amount... right?

I've never been good at math, but is this saying we've only increased (per game) revenue by less than 2% since 2015 (the 5-home-game season)?

"Total season-ticket revenue for Mean Green football games has increased by nearly 12 percent from 2016 and nearly 18 percent since 2015."

That appears to be correct. IOW, the needle has barely budged. But we don't know from what number to what number. It's obviously apparent they are doing some honest inflation of numbers to boost themselves up. My question...which I've asked several times, are the high overhead executive positions that were added on by Baker been worth it?? The answer appears to be a resounding no. And if the answer is no, what is going to be done about it? If nothing, welcome to RV 2.0 with better aspirations.

xyresic · September 8, 2017

I agree that the increase since 2015 is not great. The thing I do like is that it's revenue so it's not something like giving away tickets and then touting that the numbers are up.

Remember this is only season tickets revenue and a few more packages are likely to be sold this week with the prorated plan. In my mind 12% more revenue when compared to 2016 is a good step. I didn't say we should unveil the Mission Accomplished banner or anything yet. We need these types of increases annually.

Regarding the high salary comment:

1. You are assuming they are high salaries, I don't believe you actually have the numbers.

2. Athletics has brought in a lot of money from donors and that plus Learfield and some other changes have more than offset the new positions.

All of the metrics are now about increasing revenue. Our previous budgets looked big for for CUSA because they included the stadium, which most schools do not. The staff changes brought in new blood but we are finally on an even playing field with our peer universities.

500k in salaries doesn't matter from a cost perspective when you brought that in with Learfield alone. Those salaries begin to matter when ticket sales ramp up and when the fans and athletes are part of a better program and product.

Just my 2 cents.

Ben Gooding · September 8, 2017

1 minute ago, xyresic said:

I agree that the increase since 2015 is not great. The thing I do like is that it's revenue so it's not something like giving away tickets and then touting that the numbers are up.

Remember this is only season tickets revenue and a few more packages are likely to be sold this week with the prorated plan. In my mind 12% more revenue when compared to 2016 is a good step. I didn't say we should unveil the Mission Accomplished banner or anything yet. We need these types of increases annually.

Regarding the high salary comment:

1. You are assuming they are high salaries, I don't believe you actually have the numbers.

2. Athletics has brought in a lot of money from donors and that plus Learfield and some other changes have more than offset the new positions.

All of the metrics are now about increasing revenue. Our previous budgets looked big for for CUSA because they included the stadium, which most schools do not. The staff changes brought in new blood but we are finally on an even playing field with our peer universities.

500k in salaries doesn't matter from a cost perspective when you brought that in with Learfield alone. Those salaries begin to matter when ticket sales ramp up and when the fans and athletes are part of a better program and product.

Just my 2 cents.

Sure don't. If you see any kind of numbers, let me know.

And yes it does matter when that money could have been allocated to upgrades of any kind and capital projects.

Edited September 8, 2017 by Ben Gooding

UNTFan23 · September 8, 2017

It's an uphill battle to post lights out ticket sales when NT has only had one winning season in the past 10 years. We had a losing record last year so any increase should be a good thing, right?

Ben Gooding · September 8, 2017

7 minutes ago, UNTFan23 said:

It's an uphill battle to post lights out ticket sales when NT has only had one winning season in the past 10 years. We had a losing record last year so any increase should be a good thing, right?

Yes, agreed.

The old AD pissed on us and told us it was raining. Don't want to see the same thing from the new one. That's all.