Exactly. It's like the people in the suites at NFL games. Many of those are owned by businesses that are simply there to have fun. The game result may not matter all that much to them. Eventually, they may tire, but it will take time and I think other events will change the model long before that happens.
But, once again, if it does end up pissing them off and they take their money and go home, all the better.
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