Is this new?

[TIgreen01]

First time I remember seeing a targeted gameday ad for UNT football games show up while browsing other sites.  Have I been missing these, or is this a new development?

[dmaxel]

I've noticed them too. I want to say I also saw one for the Marshall game earlier. I like them, but honestly I think they could do better. If no one knows the eagle means UNT and we're talking about football, then the ad is pointless.

[kj86]

2 minutes ago, dmaxel said:

I've noticed them too. I want to say I also saw one for the Marshall game earlier. I like them, but honestly I think they could do better. If no one knows the eagle means UNT and we're talking about football, then the ad is pointless.

I don't think this is a risk.  SOW is a big part of our brand and, if they don't know it by now, they will soon enough.  

I think the folks that this is targeted at know what it's talking about.

[MGNation92]

13 minutes ago, dmaxel said:

I've noticed them too. I want to say I also saw one for the Marshall game earlier. I like them, but honestly I think they could do better. If no one knows the eagle means UNT and we're talking about football, then the ad is pointless.

It's like if we don't have North Texas on the helmets they won't know who we are.....

[dmaxel]

19 minutes ago, kj86 said:

I don't think this is a risk.  SOW is a big part of our brand and, if they don't know it by now, they will soon enough.  

I think the folks that this is targeted at know what it's talking about.

Fair point. And I do love the SOW. I have a big flag hanging near my desk at work that proudly shows off the SOW. I hope it gets nationally recognized soon.

[Cerebus]

26 minutes ago, dmaxel said:

 If no one knows the eagle means UNT and we're talking about football, then the ad is pointless.

These are targeted ads.  They won't be shown to you unless you have used keyword searches that google thinks identifies you as a viable buyer.  

In other words if you see these you have probably typed something like "Mean Green" and/or "north texas football" into google before.

[GMG_Dallas]

13 minutes ago, Cerebus said:

These are targeted ads.  They won't be shown to you unless you have used keyword searches that google thinks identifies you as a viable buyer.  

In other words if you see these you have probably typed something like "Mean Green" and/or "north texas football" into google before.

Was just about to write this. It's no different than googling travel and then seeing travel adds all over Facebook or other sites. Google takes into account everything you search when displaying ads.

[DeepGreen]

I HATE ALL OF THE "TARGETED" ADS THAT APPEAR ON MY SCREEN!  Why would I get multiple ads for Letourneau University on the same GMG page?

[TIgreen01]

Well, I like the ads.  Just wasn't sure if this is something we can thank the new AD for or if I was just living under a rock in the past...or just ignoring them.  

[Christopher Walker]

48 minutes ago, DeepGreen said:

I HATE ALL OF THE "TARGETED" ADS THAT APPEAR ON MY SCREEN!  Why would I get multiple ads for Letourneau University on the same GMG page?

Dude, just get an Ad-Blocker.

[hickoryhouse]

They are new to me.  I don't ever recall seeing Danny Mac's mug plastered on an advertisement trying to get me to come to a UNT game.   

[MeanGreenTexan]

1 minute ago, hickoryhouse said:

They are new to me.  I don't ever recall seeing Danny Mac's mug plastered on an advertisement trying to get me to come to a UNT game.   

I do.   Right after he signed that extension, he was everywhere.  Billboards, season tickets, MeanGreenSports.com, online ads...

[UNT Five&Dime]

Hot Singles in My Area or NT Football?

Help me decide, GMG!

[Cerebus]

9 minutes ago, UNT Five&Dime said:

Hot Singles in My Area or NT Football?

Help me decide, GMG!

[Army of Dad]

8 minutes ago, Cerebus said:

+1 since I can't give you a GMG rep point anymore 

[DeepGreen]

4 hours ago, Christopher Walker said:

Dude, just get an Ad-Blocker.

Older "Dudes" can use some help.

[Harry]

It hurts this site when you use an ad blocker as we use the revenues from the ads to help us pay for server space, software etc.   the google ads are targeted based on your search preferences.

[All About UNT]

Actually to expand on what was mentioned.  As a guy who makes a living getting my clients' sites to follow your asses around till kingdom come.... I think that we aren't just targeting on a keyword level (people who type in North Texas etc...) but would think we are going after the lowest hanging fruit with "remarketing".  That would mean that probably only those that have been to MeanGreenSports in the last few days/weeks (maybe UNT.edu too...and hopefully) would see the ads.  

They have similar campaigns on Facebook.  Same banners but in different format sizes.  I had to call them out in that they were showing the a banner for the Marshall game the Tuesday after the game had concluded and Marshall was misspelled.  They said they are using a vendor so I guess that is on someone else but I really wish that they could keep it in-house with even the most basic knowledge of internet marketing they could have someone in the AD doing this work.