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Exactly.
Someone good at this, with a dog/chew toy type of personality, would pay for their position 10x over again every season.
But, you're right, huge miss. And ver the years, it's as if the athletic director/department isn't the one coming up with the idea internally the idea gets shat on and shunned, ignored. It's as if there is a ton of petulance circulating those halls up there.
I can't wrap my head around why the AD and University don't promote these games more around campus...
Have the President send a mass email for important home games
Activate the Greek networks
Activate the dorms and RAs
Put larger and more compelling signage up in high-traffic areas around campus
Work with the NT Daily for better exposure
Ask the Maniacs to do a post-win parade through Library Mall and the Union the day after a win to celebrate and raise awareness of the program's success
On and on...
None of these are costly options. They just require someone to develop a plan, support the various stakeholders (President's office, greek networks, RAs, Maniacs, etc.), and execute the plan on a regular basis throughout the season.
The fact that we don't have someone in the AD working on these kinds of things is a big miss. If we do have someone in the AD working on these things, they need to be replaced because they're clearly not effective at what they do.
All good questions to ask the AD. Their marketing with just "X" notifications isn't working. Maybe he needs to hire an Attendance Czar instead to figure out how to get students, alums, and citizens to the games?
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