In no particular order:
General
We're a Carnegie-ranked Tier One public research university (only ~3.7% of all degree-granting institutions in the country have achieved this status).
We're actively working on becoming an AAU university (currently only 69 universities).
We have over 325,000 alumni who live in the Dallas-Fort Worth area, which is the fifth largest media market in the country.
For reference:
SMU has ~65,000 in the DFW metro
TCU has ~82,000 in the DFW metro
UTSA has ~150,000 worldwide
Tulane has ~162,000 worldwide
Memphis has ~165,000 worldwide
Based on 2022 data, UNT is the 4th largest university in the state of Texas
Texas A&M - 74,014 students
The University of Texas at Austin - 52,384
University of Houston - 46,700
University of North Texas - 44,767
We currently have ~48,000 students in 2024, so there's a chance we may have surpassed University of Houston in student population or are close to passing them.
For reference:
2024 Memphis Student Population: 21,736
2024 UTSA Student Population: 35,900
2024 Colorado State Student Population: 33,648
2024 Boise State Student Population: 22,408
2024 Oregon State Student Population: 32,722
2024 Washington State Student Population: ~30,000
Our campus quality has increased significantly in the past decade and is on par with the bottom half of P4 campuses (Arizona, Arizona State, etc.) with room to grow
Our athletic facilities are comfortably on par with the likes of Colorado State, San Diego State, etc., and we have room to expand in a master-planned athletic village.
DATCU stadium is a best-in-class stadium with a brand new broadcasting center
Our indoor football practice facility is on par with the best out there
We recently announced $21.5 MILLION in stadium naming rights for DATCU Stadium
UNT first instituted an athletics fee in 2011 at $10 per credit hour. In 2018, students voted for an increase of $6.25 to $16.25. The fee just increased again, effective Fall 2024, from $16.25 to $17.85 per credit hour.
We've sold out of premium football suites and basketball seating for over six consecutive years
We pay competitive coaching salaries compared to our conference mates
Our non-revenue sports are consistently competitive
The most recent publicly available data shows that our athletic department operates at a small profit, which is significant given that many schools operate at a loss
We have an athletic legacy, including the legends of Abner Haynes, Mean Joe Greene, and Hayden Fry
Football Specific:
Our football program has 25 conference championships, which ranks us 13th all time out of 135 FBS football programs in terms of number of conference championships won by a team.
1931 (Texas Intercollegiate Athletic Association)
1932, 1935, 1936, 1939, 1940, 1941, 1946, 1947 (Lone Star Conference)
1950, 1951, 1952, 1955, 1956 (Gulf Coast Conference)
1958, 1959, 1966, 1967, 1973 (Missouri Valley Conference)
1983, 1994 (Southland Conference)
2001, 2002, 2003, 2004 (Sun Belt Conference)
We've made 13 postseason bowl appearances including 6 in the last decade:
1948 Salad Bowl
1959 Sun Bowl
2001 New Orleans Bowl
2002 New Orleans Bowl
2003 New Orleans Bowl
2004 New Orleans Bowl
2014 Heart of Dallas Bowl
2016 Heart of Dallas Bowl
2017 New Orleans Bowl
2018 New Mexico Bowl
2020 Myrtle Beach Bowl
2021 Frisco Football Classic
2022 Frisco Bowl
78 NFL draft picks
We average around 19,025 attendees per home game on average (6–7 win) seasons
Our equipment and facilities are competitive with the top quarter of our conference mates despite coming a decade of significantly lower funding.
Mens Basketball Specific:
We've made it to the NCAA tournament four times, in 1988, 2007, 2010, and 2021.
In 2021, we beat a strong Purdue team to advance to the second round
We won the 2023 NIT tournament after beating Alcorn, Sam Houston, Oklahoma St., Wisconsin, and UAB.
In 2024, we went to the NIT and beat LSU in the first round. We lost to Seton Hall in the second round, and Seaton Hall went on to win the tournament.
We've won 21 conference championships:
1921-22, 1922-23, 1925-26, 1926-27 (Texas Intercollegiate Athletic Association)
1937-38, 1941-42, 1942-43, 1947-48 (Lone Star Conference)
1950-51, 1951-52, 1952-53, 1953-54 (Gulf Coast Conference)
1987-88, 1987-88#, 1988-89 (Southland Conference)
2006-07, 2009-10, 2009-10# (Sun Belt Conference)
2019-20, 2020-21#, 2021-22 (Conference USA)
In the 2022-2023 season, UNT set a program record for regular season wins with 24 victories. This surpassed our previous record of 23 regular season wins set in the 2021-2022 season.
We average 3,700 attendees per home game.
For reference:
UTSA: 1,051 avg.
Texas St: 1,876 avg.
Tulane: 1,188 avg.
Florida Atlantic: 2,238 avg.
South Florida: 3,142 avg.
Are we a top SEC or BIG10 program with these metrics? Absolutely not.
Have we punched above our weight as a holistic athletic department compared to the past 30+ years of lackluster conference arrangements and the lousy media money we've received (and still receive in AAC)? 100% yes.
So, I will continue to argue that bring a lot of value to bring to the table.
Why?
Because we have a much better foundation to build on than the likes of UTSA, Texas State, Tulane, and Rice. And we have a much higher ceiling than the likes of Memphis, Oregon State, Washington State, Boise State, SMU, and TCU.
There are two distinct reasons we haven't gotten closer to that ceiling yet:
Too many years spent in poorly managed conferences like the Sun Belt and CUSA that provided little to no exposure and had very low media revenue sharing deals. This resulted in little to no money to expedite our program growth and no exposure to build our brand during our winning seasons.
The wrong head football coaches. From the decline of Dickey, we've some how managed to string together Todd Doge, Dan McCarney, Seth Littrell, and now Eric Morris (TBD). The dodge years set us back a decade. McCarney started to turn things around and then he went downhill fast. Littrell had a great early run and then slipped into mediocrity. Morris inherited a conference championship appearance team, and a team that went toe-to-toe with Boise State under an interim head coach, and then proceeded to roll out the nations WORST defense in his first year. If we had just made even two solid hires that sustained success better than McCarney and Littrell, we'd be in a very different situation right now DESPITE not having received significant funds from our conferences.
All this to say...
The University of North Texas is still a sleeping giant. I'm confident that in the right conference environment with the right string of coaches, there's no reason we can't become a top-tier BIG12 or ACC program in the next decade.
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