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Posted

Officials have noted that this proposal would be two-fold — one part involving advertising and promotions and another a public-private partnership.

UNT board documents have shown a multi-year agreement with the Cowboys could include letting UNT use the Dallas Cowboys star and other logos; present displays in “select event exhibit space;” place radio ads on game days; participate in television commercials; and put ads on the DallasCowboys.com website.

Another perk is that the new Cowboys team headquarters at The Ford Center at the Star in Frisco is not far from UNT’s New College at Frisco, which opened in January.

Officials said the Cowboys, particularly at the Frisco location, will be involved in a variety of activities where UNT students could benefit from internships in areas ranging from hospitality and broadcast journalism to fitness and sports medicine.

“The promotional program provides UNT a significant presence at AT&T Stadium, and The Star, the Cowboys World Headquarters, along with the Ford Center at the Star,” according to the UNT statement.

read more:  http://www.star-telegram.com/news/politics-government/article94633567.html

Posted
10 hours ago, Harry said:

Officials have noted that this proposal would be two-fold — one part involving advertising and promotions and another a public-private partnership.

UNT board documents have shown a multi-year agreement with the Cowboys could include letting UNT use the Dallas Cowboys star and other logos; present displays in “select event exhibit space;” place radio ads on game days; participate in television commercials; and put ads on the DallasCowboys.com website.

Another perk is that the new Cowboys team headquarters at The Ford Center at the Star in Frisco is not far from UNT’s New College at Frisco, which opened in January.

Officials said the Cowboys, particularly at the Frisco location, will be involved in a variety of activities where UNT students could benefit from internships in areas ranging from hospitality and broadcast journalism to fitness and sports medicine.

“The promotional program provides UNT a significant presence at AT&T Stadium, and The Star, the Cowboys World Headquarters, along with the Ford Center at the Star,” according to the UNT statement.

read more:  http://www.star-telegram.com/news/politics-government/article94633567.html

Think of all the HS football games that will be played at The Star, and UNT is the ONLY college with representation all over the stadium. Good move with that

  • Upvote 3
Posted

Everything I'm reading on this looks like a fantastic deal for UNT and a homerun for Smatresk.  

wow.  How the heck did we pull this off??

One would have thunk - that other schools in Texas would have thrown much dinero at this project to get the deal.  However, it would look odd to have say A&M or UT as the sponsor because the Cowboys need something local I'd guess. Local partner makes more sense. Small privates don't have that populist appeal either. 

  • Upvote 1

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