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Media Deal is Done :(

Side Show Joe
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Arkstfan Proficient

Arkstfan

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Membership changing certainly had an impact but that isn't the only thing that changed from when the old deal was signed back when you were in the Sun Belt.

Fox. Had contracts with the Pac-10 and Big XII at the time but at the time were limited in the areas Fox could distribute that content. CUSA was the only FBS content they could distribute nationally. That meant if Fox NW had a hole to fill, they could plug in a CUSA game. Today Fox can distribute P12 and B12 nationally.

CBSSN. Had no content in FBS in the Eastern and Central time zones. All they had was MWC. CUSA gave them content in a region they lacked. Since then ESPN has been selling excess AAC and MAC content (in the two time zones covering the Midwest, northeast, and south) to CBSSN at less per game than what CBSSN was paying CUSA.

The scarcity value that CUSA capitalized on with some well regarded brands (now mostly in AAC) simply no longer exists.

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