Report

Hodge said he focused on recruiting winners. Are you disputing this?

Isn't this why at basketball games we are announced as Denton America? We play in America's Conference: The American.

Didn't you know already that they are just a bunch of losers.

Sounds like UTSA faces similar problems as we experienced during luncheon-gate. Here we are again. Another weekend, another wave of tweets questioning whether UTSA Football is doing enough to grow its brand and bring the city of San Antonio into the fold. It’s becoming a recurring theme in Roadrunner circles: passionate fans voicing concern about how the program is being positioned—and marketed—within one of the country’s largest cities. This isn’t some sudden uproar. For the past 12 to 18 months, there's been a steady hum of frustration around attendance numbers, season ticket trends, and a lack of visible buzz surrounding the team. And while the recent decision to forego the annual spring game didn’t start the conversation, it certainly added to the sentiment that more could be done to build momentum during the offseason. But here’s the thing: marketing college football isn't as simple as tweeting out a graphic or handing out some free T-shirts. Let's Talk Context UTSA Football has the fourth-largest X (formerly Twitter) following in the American Athletic Conference, with 104.9k followers — trailing only USF (172k), Army (125k), and ECU (114k). That’s ahead of historic programs like Navy, Memphis, and Temple. So clearly, people are paying attention. The issue isn’t awareness. It’s ENGAGEMENT. Getting San Antonio—a massive city with no NFL team and deep high school football roots—fully behind UTSA should be a slam dunk. But in reality, it’s a grind. And UTSA’s athletic department is doing that grinding with limited resources and a long chain of approvals for anything public-facing. Want to launch a campaign? It might need to clear several layers of admin, marketing, and legal before it ever reaches the public. Want to try something experimental on social? Hope it aligns with broader university policies. LINK: