TCU unveils new 2015 uniforms

[Quoner]

In a way, you actually do.

The core of a brand (primary colors, logo, voice) should stay the same. Those are your brand foundations. But from 3-5 or 5-7 years you do, in fact, change things. You introduce new campaigns, new taglines, maybe review your brand strategy and adjust to new or changing audiences.

Your core points of identity will likely stay the same (as they're visual touchstones) but executions of brand strategy like artwork, photo styles, messaging, audience targeting, etc., will change and really should.

What about the proven local strategy of just slapping up an RFP every election year or so and hoping for the best?

[Ryan Munthe]

....or your beard...thanks...

So sensitive. Walker's done more for UNT than you've ever done so you should probably check yo self.

Edited April 13, 2015 by Ryan Munthe

[KRAM1]

The uniform itself may not sell the kid on the university, but it can sure help when they get to try on 4-6 styles, takes pictures in them and have a great experience.

Best answer candidate.

[MeanGreenTexan]

So sensitive. Walker's done more for UNT than you've ever done so you should probably check yo self.

...Before you wriggity-wreck yo self.

He's bad for your health. He comes real stealth...

[Christopher Walker]

...Before you wriggity-wreck yo self.

He's bad for your health. He comes real stealth...

...Droppin bombs on ya moms, f*ck car alarms

Doin foul crime, I'm that n**ga wit'cha Alpine...