For Athletic Department's like ours, not even close. Here are the sources of revenue as reported by the AD financial reports. 71% of our AD's budget comes from Direct Institutional Support and Student Fees. Throw in things like NCAA distribution, Conference Distribution, etc. and 75-80% of what the AD brings in is on auto-pilot. Basically, without doing anything, three-fourths+ of the revenue is protected. Maybe this is the source of our problem....there's minimal incentive/need to generate revenue.
The media is just an extension of what the alumni and local citizens think about their team. We give them nothing at all to care or cover. And why should they? We are 23-7 and in second place in the AAC with a conference tournament here but the local media knows we won’t have that place even 15% full of fans
Your last paragraph is what has made this entire university so completely lost on donations from alumni. No connection ever made, no connection ever expected, no connection ever acknowledged. It all runs both ways. This place has been a diploma mill for decades because of its location and ease for admittance. So the administration and faculty know the students are always coming, the town knows the students are there, and the students come and go to class and never come back when they’re done.
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