The return is their program getting ahead. It's the $mut approach....buy your way up.
It's programs that have millionaire donors that don't care what it cost. They see a faster way to the top than waiting on traditional methods....buy players, buy spots in better conferences, buy whomever needs to be bought!
It isn’t sustainable in its current form. What’s the ROI for say North Carolina paying Lopez $4 for two years? They aren’t going to win the ACC, they won’t win a NC. Good business people don’t throw that kind of money around without some sort of return. It is insanity.
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