http://espn.go.com/college-sports/story/_/id/9130997/former-big-east-named-american-athletic-conference
The conference announced the decision Wednesday after university presidents approved the new moniker earlier in the day.
"Versions that included the word 'American' led every list," commissioner Mike Aresco said in a statement. "American Athletic Conference represents a strong, durable and aspirational name for our re-invented Conference."