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Fast forward to 2014, and the school is sporting one of the premier college football stadiums in the country with Apogee Stadium. But the construction of Apogee and the addition of many amenities, most recently including the sale of beer, is about more than just adapting to a changing collegiate landscape. Villarreal is aiming to provide the ultimate fan experience for anyone who comes to a Mean Green football game, regardless of their affiliation with the university. The addition of beer sales is one of many steps the university is taking to successfully compete with other local sporting venues. “We work in a market where you’ve got the Cowboys, you’ve got the Mavericks, you’ve got the Stars, you’ve got the Rough Riders,” Villarreal said. “So when you’re looking at how you’re going to spend your discretionary dollars, even going to a Rangers game, you can take your son and daughter, and you have a hot dog and beer while they have a Coke. Here, you can have that full entertainment experience.” Read more: http://ntdaily.com/apogee-striving-for-ultimate-fan-experience/
