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So I am looking at the PAC-12 in this round of conference realignment and I am confused. Instead of critically examining the brand names of the teams that you might invite how about evaluating the impact your brand-name will have on a particular school? Now I completely understand the reluctance of bringing in religious institutions to a West Coast market in the broad sense. Therefore I am dismissing TCU, BYU, SMU and Baylor from this conversation. So if I am interested in adding major markets in the state of Texas with Austin off the table and San Antonio basically being an extension of the Austin market (central South Texas Market) off the table that leaves DFW area and Houston. My question is, if North Texas and the Houston Cougar are added to the Pac 12 how does it change the cultures at those two schools? Also is the change big enough to make their addition to the PAC 12 worth it to the conference? I think this would be huge for the other athletic programs at North Texas but I wonder if we start consistently selling out Apogee Stadium’s current capacity to warrant expansion? I read arguments about winning and winning big and I’m just skeptical of that making an impact at the G5 level for anything less than a 5 year run averaging 2 losses or less a season. That is an extremely tall order for ANY program except for the top 5 college football brand names. (And usually the coaches that preside over such a run leave or are at a top 10 brand name program already 🤷🏽‍♂️) So the questions I have are simple; 1. Hypothetically if counter to all reasonable expectations the PAC 12 adds UNT and Houston within the next 5 years and we are middle of the road program in that conference reaching a bowl game every other year (or one out of every 3) do we get 30k plus consistently at home? 2. And if that answer is no why is their such resistance to joining a majority Texas conference like the one proposed by the writer in Abilene?

stinks that the big 5 are pulling out of games vs the go5...but, Yay for getting another bowl, especially one in a neigboring state http://www.cbssports.com/collegefootball/blog/jeremy-fowler/22514306/pac-12-likely-leaving-new-mexico-bowl

With the B1G and PAC 12 claiming squatter's rights to the Rose Bowl and the SEC and B12 eyeing the Sugar Bowl, there might be a simple solution. Here's the issue a four team play off doesn't require four bowl games only three. So who loses out. The Fiesta, The Orange, The Rose or the Sugar. The Rose Bowl has been tied to the PAC 12 and the B1G. The Sugar Bowl has always tied to the SEC champion. There is a simple solution. The Rose Bowl returns to the PAC 12 and B1G. The Sugar Bowl belongs to the SEC and the Big 12. The Cotton Bowl becomes the third playoff bowl and rotates with the Fiesta and the Orange Bowl for the National championship.