https://www.insidehighered.com/news/2014/09/11/colleges-worry-about-future-football-fans-student-attendance-declines
A friend and former colleague I took to the LaTech game sent me this last night. It's something we've all been aware of at least peripherally and a problem I think our AD has flipped on its head to some degree.
We seem to focus nearly all of our resources towards procuring the student attendance and filling our luxury monocle'd club seats and suites. The huge bet there being that those rabid undergrads will remain faithful alumni and come back to the West side of the stands if they remain nearby in the metroplex after graduation. (these are quite a few factors to go the right way to get the desired outcome)
This leaves seemingly little to no attention given to the existing Alumni side as it stands now; last weekend's game notwithstanding, though one could attribute the West side's robustness to Family Weekend and the movement of the sun.
What do you think? Discuss collegiately.