Here's the problem I see with your arguments. 1.) The 100,000 estimate is wildly overblown and overused. How many of that 100,000 do we actually have contact information for? Is that number really accurate? How many have we already contacted and have basically said forget it? 2.) The students are a captive and in most cases indifferent audience. They haven't been hardened by attitudes of "this school sucks, etc.. etc.." and they can be reached with marketing, promotions directly on campus. The market is right in front of you and in most cases the promotions would be much cheaper and eaiser to implement. Now - with that said - has enough been done to market to the students, probably not. But that being said - I'm of the opinion that money would be MUCH better spent to get another 5,000 students to get involved (and probably at some later point become season ticket holders) than to dump $500,000 for a billboard on I35 that mostly reaches OU, UT and A&M fans...