There are things more important at UNT than a women's basketball game... or a men's basketball game... or any ATHLETIC event.
This logic being thrown out suggests that ANY event on campus that coincides with ANY sporting event should be canceled and rescheduled. What about the students performing in plays and such at the Performing Arts building? Are you going to skip your subpar football team's game for that? What about the music students who work longer and harder on their work that ANY athlete at UNT? Would you miss the basketball game for their performance? I highly doubt it.
The Athletic Department scheduling something is foolish, but the Alumni scheduling something, depending on what it is, is not wrong. Athletics is NOT number 1 at ANY university, if it is, then the University had got it ALL wrong.