Despite the risk of going against popular opionion I give you this argument:
I think the broadcasting of the game in spanish is a good idea. I do think there is a very real risk though of alienating a large part of the fanbase if it goes any farther than that with things like spanish jerseys. I think, at least from a marketing perspective, it is important to realize that something like that could upset people, especially with a sport like American football, and at the college level.
As I said, I think I am going against popular opinion here, but it just seems like something to be very careful with...Except for the Spanish language TV, which is a great idea.
Most of this debate always seems to go back to a much larger social and political issue, but I'm trying to avoid that and just stick to marketing.
By the way, Why the dislike for Chivas??? You must be a Club America fan?....I've been a Tigres UANL fan since I got to meet the team (by chance) at the Boston Airport.