Morons. Our marketing department is run by children, at best, or morons at worse. Who are we marketing to? Kids, who's main focus seems to be climate change and "equity?" Or big time, potential doners who want to see a return on their investment in the fields of science, business, biomedical or aerospace engineering? We are a Tier One research university, yet it only gets mentioned in passing. Why are we not promoting the UNT system? Our medical school in Ft. Worth, our law school in Dallas, not to mention our flagship with over 40,000 students with so many undergraduate degrees? We miss the mark on so many levels. It's no wonder we get no attention of our potential greatness. Too little emphasis on the truly important things a university should bring to the State of Texas and nationally. We only seem to focus on "best buy," "most diverse" and "best college food" which is all fine, but with our overall small endowment and lack of large doners, it appears to me, we're missing the mark. Yes, we can and should do better.