"Their agenda"? How about this, a writer is writing about a defensive tackle of the nickname" " Mean Joe Green." Who played his college ball for a school who's moniker is the Mean Green. Lets say for a second that this writer begins his research. He goes to the school's athletic website. He begins searching for the link that will tell him about the history of UNT football. His screen saver then engages, as 8 minutes goes by and he still can't find it. He shakes the mouse, and clicks "Traditions," thinking: Ah, what the hell. And it ain't there either. So what's a writer to do? Post his question on a fan message board? If the university really wanted to get the right information and images about UNT out; they would do a better job of it (and for the money we spent on branding, all the information should be out there.)