I would like to see at least some "regionally famous" musician or group, ideally one with a UNT connection, performing on "The Hill" at every home game, before evening games and after day games. This would do a couple of things (1.) create a focus for game day activities to counteract what seems like a more scattered tailgating scene-which is understandable and overall a good thing with more "room" for everyone, but doesn't create a "main attraction" that might make for more excitement, and (2.) make "The Hill", a truly unique piece of football geography, more of a community gathering spot than a "Hillgating" spot for those who can be there early enough to stake it out.
And just because I think someone may only be regionally famous doesn't mean it is necessarily so; one guy I would really like to see perform there would be Ray Wylie Hubbard, a UNT alum who has at times been more renowned in Europe than the United States. Heck, Brave Combo would probably be affordable and generate a lot of interest and excitement. It's hard to sit still when they're playing!