My daughter just started up at The University of Dayton, where basketball is king and they consistently sell out their 13k seat stadium. Basketball is big business and the students (school size around 10k) are often on a waiting list for tickets. The University created a way to increase your chances of getting tickets to the games, and it's through a points system. Living on campus gets you a certain number of points, but attending other sporting events earns you points as well. They get a pretty consistently loud student section at volleyball, soccer, WBB, etc because people want the points to increase ability to attend the basketball games in the student section. Now I know we currently don't have a sporting event that is so highly coveted that this system would work, but I wonder if we could do something like offer a discount on tuition, or get free books, or SOMETHING, and students could earn points towards that goal with a point system for attending sporting events. You might end up accidentally creating a culture of people who truly enjoy going to the games and become lifelong fans if they are given an incentive to go to the games? Just spit balling ideas.