Many organizations, both public and private, inside and outside the business world, would kill to have such a compact and real-time barometric tool to gauge the performance of their work by their target demographic's opinions. It also helps them to be more productive in their jobs and focus efforts on building the brand. Brand Name is everything in college sports. Many of these posters/patrons follow the eagle logo wherever it goes no matter the quality of the product. Many of the opinions expressed on this board are a very good cross section of the problems the fan base is having, even if they don't post etc. The way I see it, there are 3 types of fans. 1. The people who are passionate/enraged and care enough to make the effort write personal letters/emails directly. 2. The people who are enraged or care enough to post on a fan message board in anonymity. 3. The people who will never do either of the above and walk away when they are upset with performance or presentation, never to be heard from once, or again - ever. The worst type of feedback is no feedback. In the above model, it is hardest for an individual to move from 3 to 1 or from 1 to 3, easiest for an individual to move from one number to the next, sequentially. So, the athletic dept needs to view this board as a great gauge/promotional tool for the majority users of their product, and whether or not they are slipping from one category to the next, namely 2 to 3, and if they care enough to make posts here or write personal letters/emails directly.