Southwest is very smart to make this move. The name change would propell them into the next level. Directional names do not work. USC is the only school with any national clout. Texas State vs UT in 10 years will be the biggest rivalry since the schools are 25 miles apart. Why does UNT continue to ignore marketing strategies to pull us up from 2nd class in Texas. UNT alumni school spirit sucks so bad. This board is the only hope for UNT. UNT needs the following...... Better Name , but I can live with UNT... Baseball Team Law School Football Stadium Alumni Support and more trash talking to SMU,UT,A&M, and Tech..... UNT grads are among the most energetic, successful, and down to earth alumnus in the state yet I have yet to talk with Alumnus or students who whole heartily express their school spirit.... Everyone on this board should have season tickets, be part of the Exes, and E-mail the admin for better facilities to compete if they want our financial support..... I'm Done I support the President and our troops....Free Iraq and free Tibet