Okay, now we're making some progress.
1. Let's say Oklahoma State goes independent. Where are they putting their basketball? The only conference that would accept them for basketball only could potentially be the mountain West conference, and that would likely require them to engage in a scheduling alliance with teams that are far worse than the ones in the AAC.
2. Oklahoma State needs to win a championship game to have the best shot they can have at making the playoff. Removing themselves from a conference at this juncture would require them to be something around top six to make the playoff. If Oklahoma State is that much better than everybody else, all the more reason to stick around a couple years, own the whole conference, and after five consecutive playoff appearances get taken by someone else. Going to the AAC provides a future elsewhere.
3. Money. Right now the American conference makes around $7 million a year per school. Yes, that is a big hit. However you cannot just not be on television. To say that a TV contract doesn't matter and Oklahoma State will just have to be principled and not joining with certain schools is misreading the situation.
4. Scheduling as an independent is actually very challenging. Look at the schools that last is independents. They either have limitless money or a national following. Oklahoma State does have certain boosters, but without a national following it decreases the likelihood that they are going to play marquee programs in Stillwater through an independent schedule that you say isn't even on television
5. Recruiting is last. If Texas tech and Oklahoma State were not members of a conference, they would not be playing the games in the larger Texas areas that produce talent. Without consistent games being played in these areas they would not be as relevant they would be in a conference. The best evidence I can give in this regard is Arkansas. When Arkansas left the Southwest conference they believed they would continue to get Texas recruiting while not playing Texas games due to their brand. That never worked out.