C Rod

And we had to pull off a small 4th quarter miracle to beat FAU. It's been downhill ever since.

This 4th & Go hyper aggressive approach is killing us.

Lions' coach Dan Campbell comes to mind. I see several similarities between Campbell and Morris offenses. Maybe Coach Morris is a fan of a hyper-aggressive, almost Madden video game like approach, to use all 4 downs to get the first down. It's great when it works and brutal when it doesn't. https://www.espn.com/nfl/story/_/id/39414214/lions-coach-dan-campbell-regret-costly-4th-calls

41-24 UTSA with 6:53 left in the game. 27 unanswered points. Even in a down year, it appears UTSA and Coach Traylor will get their signature win vs 7-1 Memphis.

Memphis has laid an egg so far in the 2nd half. 0-8 on their last 8 possessions.

In this day and age, "a little ego going on" is a good thing when talking about WRs & DBs. Those two positions require elite skills and abilities to play well. When you're breaking off not one, but TWO, 75-yard scores, you're allowed to talk and promote yourself. Regarding asking for NIL dollars during the season, like it or not, this is the new college football landscape. You know how the saying goes... Don't hate the player, hate the game.

Man, that's a lot of losing. 😂 Thank you for enlightening me.

I hate this new Project Rudy proposal. Last week’s proposal at least had G5 promotion/relegation. This Rudy proposal is a complete separation. 🤮

Not sure what Milestone Electric is paying for their monthly TV ad spend because we don't have enough information to make that determination. What has been discussed in this thread is placing a single UNT football TV ad across local news stations at or around primetime viewing hours, and airing those spots multiple times to saturation the market. Here are the local DFW stations that have the lion's share of viewership. - KDFW: Fox 4 - KDAF: CW 33 - NBC 5: Dallas-FW - WFAA: ABC - KXTX: CBS - KUVN-DT: Univision (if we we want to target the hispanic market) A budget of $500K is very easy to spend once it's spread out over 5-6 local news channels in the #5 DMA in the country, during/around primetime watch hours.

My 72 year old father is on Facebook all the time and so is my 67 year old mother. My 73 year old and 64 year old uncles watch YouTube DIY videos all the time. The older generation needs to embrace technology and expand their horizons. The biggest opportunity of growth is with Gen X, Millennials, and Gen Z. That’s where the focus need to be.

If I were in charge of UNT's football marketing outreach, I would lean heavily toward video digital marketing and away from traditional marketing verticals like TV, radio, and direct mail: - Have the in-house football media team create action-packed fifteen-second and 30-second video ads for every home game promoting the game and with a time-sensitive call to action to buy tickets. - Create an advertising budget to run these digital video ads on 1. YouTube, 2. Facebook, 3. Instagram, because of its mass adoption, powerful targeting tools, and valuable backend analytics for continued optimization. - YouTube is currently the 2nd most viewed website in the world. The only website that receives more traffic is Google, YouTube's parent company. Click here to see stats that will blow your mind. - 239 million people in the USA use YouTube, and around 77.7% of the US population aged 18+ are YouTube users. - YouTube (with the help of Google Analytics) can target specific desired audiences with pinpoint accuracy. I don't want to get into the weeds, but how many ways desired audiences can be targeted and tracked via YouTube is unbelievable. Click here to read all about it. - Facebook and Instagram are also digital advertising behemoths with similar targeting tools and analytics, so what is done on YouTube should be replicated on these two social media platforms. - Apply all the digital marketing lessons learned from football to basketball. There is no reason why UNT can't become a leader in the digital video marketing space. It's targeted and trackable and will continue to be the way of the future.

The problem with direct mail is two-fold. 1. It has a response rate of less than 5%. The average is 2.4%-4.4% response rate. Most people instantly sort the mail and anything that remotely looks like junk mail is trashed. 2. It's really hard to track the effectiveness of mail campaigns and further optimize for better performance which means you're stuck with a below 5% response rate. With mail campaigns you're doing a bunch of spray and pray.

Market size, time of day, and competition are critical factors in the cost of TV ad placements. Market size: DFW is the #5 DMA in the United States, so it costs significant sums of money to advertise here because of the dense population. Time of day: The daily news draws in reliable, recurring viewership and bookends primetime television watching hours. If you want your ad to show multiple times during these highly competitive hours, it's going to cost you $$$. Competition: There are only so many available TV commercial slots that can run in a single day, so scarcity is created. Competition is fierce for the times when most people are watching TV. Desirable commercial inventory is scooped up by national brands, car makers, insurance providers, Harris & Trump political ads, etc. Then, local spots are bought by local service providers like A1 Air, Baker Brothers, Jim Adler TX Hammer, or by Cruz & Allred political ads. This scarcity and competition drive up the cost of advertising significantly. If we don't have an aggressive ad budget to compete for eyeballs in primetime ad slots, then we'll be relegated to airing our spots in the overnight hours of 12 AM - 5 AM. Also, TV ad spots are sold well before their air date, so it costs extra money to bump someone else and take their ad time slot. It's not financially practical to say, "Hey, we're now 4-1 and have a game next week; let's bump A1 Air's commercials that run during the 5 o'clock and 10 o'clock news!" 💸💸💸

My friend, winning consistently is the answer. Winning cures all. The math doesn't make sense if you spend $500K+ to spread the word for one football game. That's madness. Single game promotions (what you're describing) are done by the TV networks to generate buzz and increase viewership so they can in-turn generate more ad sales revenue during the game. Universities don't promote single-games for a reason and it boils down to money and ROI. When universities do advertise on TV it's always to promote the entire university because new 4-year student tuitions do generate a positive ROI. Single game advertising does not.