Do whatever it takes to get the locals in the pit. Give stupid cheap tickets to those who live in Denton County. Give them premium seating. Give free tickets to the elementary school students in DISD. Make super cheap jerseys and give them out to kids. Do ANYTHING. I’m sick of the piss poor job our athletic department does at marketing to the Denton community. There’s 130 THOUSAND people that live in Denton. The fact that we can’t get at least 5,000 people is a disgrace. Yeah, with those deals we won’t be making as much money per person, but selling out the superpit with $5 tickets still makes more money that 2,000 people paying $20 a ticket. Do the math. THAT’S how you build excitement and capitalize off the recent success of our team. The same can apply to football. Give the Dentonites a reason to come because we all know damn well they won’t do it on their own.