Lighting should be #1, and just hire better people for the general presentation of the game with better use of the scoreboard graphics, games, etc. Make Mean Green basketball games a source of entertainment - and make people actually get excited when offering four free tickets. Then obviously make permanent ticket booth structures and deal with the media space afterwards. Whatever's left can go to the non-public areas behind the scenes. Also, I know the former arena was nicknamed the Snake Pit, but does it have any significance? I feel like honoring an alumni or someone who was big in the program's history would give the place a cooler feeling with some history. For example, you would get more specific Google Images results for "Johnny Jones Court/Arena". Meanwhile, if you do a Google Image search for "The Super Pit", you get: