I believe this has certainly intensified in this generation and that the impact of things like TikTok on the need for even more instant gratification has not even been fully grasped yet. That said, you can find sociologists making the exact same arguments about the baby boomer generation and every generation since in various books. American culture has been trending this way for a long time (the book “Bowling Alone” about the rapid decline of Americans who join any extracurricular groups or participate/form any lasting association written in 1999 or 2000 is a great example of this).
I agree that this is adds to a mentality that can already be seen in marriages, the workplace, etc. I (some random dude who deeply loves his school and hometown) call it the “one-foot-in, one-foot-out mentality” but a Harvard grad recently gave a famous commencement speech and then wrote a book about it and called the same phenomena “infinite browsing mode.” See below- it’s really worth a watch.
I think Denton somehow has a worse culture of this mentality being home to two commuter schools. I often meet people who have lived in Denton 10 years and still don’t think of themselves as “Dentonites.” They came here for school, maybe even with the idea of transferring after their basics, planned to move to somewhere with mountains or something after graduating, never got the chance, but still don’t commit to the place because they see Denton as just a stopover. The transfer portal is just a further example of this trend and shows that it is still, well, trending.
It does feel like it’s ruining college football and sometimes I think I could let football go because of it, but I guess at this point I’m just trying to prove a point and fight the “one-foot-in, one-foot-out mentality.” I’m a lurker, but I’m 27 and have never missed a home UNT football game in my life. I live in Wichita, KS now and make the 5 hour drive. Some days it’s just inertia, but as others have said, players come and go, but we will be here for the school. I hope this whole portal/NIL thing settles down someday.