Plumm MG-
Well said. You are 100% correct on all points. We have always needed a “Brand”. I was a student in the 60’s and a small handful of us tried to get something started in that direction. I wrote a letter to the editor of the "Campus Chat" detailing why we should drop the word "North" from North Texas State University. I thought “TSU” was the perfect name and would help establish the brand. Apparently the idea was compelling because the next edition of the paper required two sections in order to include all the comments from students and others. It was the most pages ever published in a single issue up to that time. Most of the comments were favorable, even enthusiastic. There were a few more comments in the next edition then it pretty much fizzled. We had no one even close to a T. Boone Pickens and the administration had zero interest.
But, with this old codger hope springs eternally. It is never too late to establish a brand and turn things around. I hope it happens. I love North Texas even more now than when I was a student.
rex
