Not what I said.... at all. I never said skip over marketing the most marketable game on the schedule.
I am, however, urging caution that we dump a shit ton of money into a branding campaign that gets noticed by every alumni member in the area who hasn't given two shits about this program in some time. They then commit to coming to see what they have heard is a "new era" or any other buzz word you want to force onto them only to watch us lose due to the SIMPLE fact that Littrell has one helluva rebuild in front of him and Game 1 might not go our way. I am not making excuses here and I am hardly advocating that we ditch advertising for the year but we should NOT be dumping haphazardly a ton of scare money into a branding and marketing campaign that gets casual fans to appear to one game that we in turn lose due to our status as a complete rebuild of a program.
If you don't see how that opportunity is wasted due to that casual fan then being turned off due to assuming that we are still losing and our program has been run aground then I don't know what to say.
Once we start winning is when we go full throttle with promotions.....drives....charity events......HJ contests and whatever else it takes to get every single persons attention directed at the team. Look at all the money wasted at SMU for their "Pony Up" campaign to watch them eek out 1 win and then 2 wins the next year. Those alumni who showed and actually thought SMU were good and "going places" are probably right back were they started now that they realize it was all lip service and Morris didn't automatically make them relevant. This time......they harbor resentment for having bought in in the first place and made donations to a crap product.