First of all, I know you're a troll and have been for many years. Over the past 10 years, you probably don't have 5 positive posts on this board.
However, to answer your question (1) discount and multi game ticket packages offered, (2) shirt give aways, (3) various forms of half-time performances, (4) Denton student day. You wanted 1 there's 4! If you would like to provide the AD with an unlimited marketing budget to do what you would like then go ahead!
As for the announcers, NT doesn't control who ESPN sends. If they mistake on air that's on them. Do you really believe our SID gave them incorrect information? I listened to Hank's interview with the announcer in the pre-game show. He was very knowledgeable and complimentary of NT. If he made a mistake, it was just that...a mistake. It wasn't because he didn't know anything about NT or we intentionally gave him incorrect information.