Here are a couple of marketing ideas:
1. Start a Fire Benford project on Kickstarter. Get people around the country to chip in, say, $5. It doesn't even matter if they know UNT or basketball; people on Kickstarter just want to help out something that will help humanity.
The Kickstarter ethic says each contributor should receive something of value. My suggestion: a completely obstructed view seat in the Pit. As in this Cubs spoof story from Chicago Side Sports:
2. "In response to extensive market research, the Chicago Cubs announced today that they would expand the capacity of Wrigley Field by adding 5,000 seats in which it would be impossible to see the baseball field.
These seats—categorized as “completely obstructed”—would be located throughout the ballpark, behind bathroom walls, snack bars, and storage closets. Ticket prices would be dramatically lower than traditional “viewing seats,” starting at only $20.
“We asked customers what we could do to help them enjoy the Wrigley experience more,” said team chairman Tom Ricketts. “They said they wanted lower prices and they said they couldn’t stand watching the poor quality of baseball they’ve seen played in recent years. So, this solution addresses both their wishes. Not only are these seats inexpensive, there’s no possible way you’ll see any baseball. We guarantee it.”