The number of grads in the DFW area is amazing, however I don't really see us being able to get a majority of these alums to the games. We sucked for so long and never really made an effort to get students involved, so they could really care less if we're doing good now.
Just like Coach Mac is rebuilding the team, the Athletic Dept. is rebuilding the fan base and it starts with the current student body. Get them excited NOW and chances are they will come back after they graduate. Only schools like Alabama, Texas, USC, LSU, etc have die hards that will come watch a team that is 2-10. We don't have that luxury, so we have to work extra hard to not only put a good product on the field, but promote the hell out of games to get students involved week in and week out. See TCU as an example. They have had some great seasons, but not enough to quit promoting games. As soon as they start losing, fans are gone.
In conclusion, the Athletic Dept. better get use to this level of promotion or we could quickly be in the place we were 2 years ago.