Please don’t compare UNT with Cal, are you kidding me??? That’s like comparing UNT with UT Austin…If mens basketball can get a signature win, be ranked in the AP top 25…people will come to games. Women’s basketball…most people couldn’t care less, but same holds true for them being ranked with signature wins…Making the 64 teams playoff has a lot to do with attendance as well. No one cares about the NIT!!! City of Denton’s population is 153,000…Denton county is 850,000…Plenty of people to support our teams. Winning cures everything; super pit sold out in the 70’s more than a few times with signature wins over SMU and the like. ( they we’re ranked several years in a row) Athletic department needs to advertise in the DMN as well as social media, marketing department needs a larger staff and improve the environment in the Super pit, it’s a boring atmosphere…Go to a Mavericks game and try to emulate their excitement and promotions…