What do you market? The win over 10-10 Rice? A loss to a 7-14 UTA team? Beating a 9-11 UNCC team? A squeaker over 3-18 Nicholl's State SFA was a good win since they are at least 13-7, but that won't grab hearts and minds... the Tulsa win is looking big depending on how they continue to push in conference... The problems here are deeper than the need for posters - people at this school will not even remotely start giving a crap until something over the top happens. Football needed 4 conference titles and a bowl win to really start solidifying their status as anything above a joke to many students and fans and for some this still never happened. This is an apathetic school and the problem is not that people don't know, it's that they don't want to know. You don't overcome that by bombing them with messaging. Besides, for a budget as tight as ours, you need a 3:1 or 4:1 payoff to justify any of the promotions you all are thinking about. I recommend reading anything by John Spoelstra, a highly regarded figure in sports marketing who's worked for the Nets and Trailblazers. In some of his books, he talks about how crappy the Nets product was in the 90s and how the strategy became market the opposition and the schedule. We don't have that luxury here because we are still building b-ball credibility and taking the Billy Gillespie schedule approach - which is fine, for now - if it keeps moving forward (we can debate that later.) After selling the schedule and building a base, Spoelstra then went to work on the in-game experience, but since most of our fans seem to know how to do little than boo or sort of follow cheers, that won't turn around any time soon either. I think his approach is more notable than what Cuban did b/c Cuban had resources on his side we will never see. Spoelstra did it on a shoe string. I'm not against blasting marketing, but until the schedule or the results change (and they may this year), arguing for more posters and waisted advertising to give the appearance of something won't do it. This is much more than a simple messaging problem. Of course, we could always shoot more threes....consequences be damned.