I disagree with this - but understand why you think it. Major corporations always have their detractors. If Wal-Mart, Microsoft and others let the naysayers drive their actions, they would quickly be wiped away. In the non-athletics world, more and more corporations are tracking and considering the thoughts of these naysayers and the good ones are even finding ways to leverage them. College athletics is just adjusting with everyone else to the infancy of every fan having a real voice via the internet. If it is harnessed and used right, this new type of conversation is a huge asset. I've been interested in this topic for awhile too and have been gathering some ideas and stories to use for a bigger blog item on the matter towards the beginning of the season. If anyone wants to indulge the serious side of me, feel free to PM.