A billboard finally made me do something besides apply to UTD or UNT. I saw Avenue Q last week after months of driving by a billboard for it. Now, it was actually because a friend was buying tickets and asked me if I wanted in, but I recalled the billboard for once when I made the order.
Just think -- we could do all this and more for someone else's brand on the side of our stadium. Open your wallets and get ready to reap the benefits, DFW-area business leaders!
On a serious note, I hope this is sub bullet #50 when we present to area businesses. I also hope we've developed #49 other sub bullets because it's a difficult time to make a case to sponsor something.