Good article.
I've mentioned this numerous times, but once again, exactly HOW does every player on that team deserve $36k for usage of their Name, Image, or Likeness?
Other than his family and a few friends, there's not 5 people that know what the 3rd string left guard looks like or even what his name is and his name certainly isn't being used to garner profits for any other company. I suspect there are no pictures of him available other than various roster images, etc. in which nobody is profiting from.
The ONLY place his name or likeness might show up is in NCAA FB video game, but that might has well use "player AA" instead of his name. EA Sports (or whoever) isn't making money due to this guy.
This seems like the kind of thing the smaller schools might could start going after. Force the disclosure and accounting for how NIL money is being determined and spent. Again, it's even more preposterous that an NIL value can be determined BEFORE a player has even appeared with the team, i.e. his Name, Image, or Likeness have generated $0 in revenue (with the exception of a few top players that generate marketing buzz).