All of the above and then some. I am sure JMo has a target on him. If I were an opposing coach, I would make Woody or someone else beat me. Put a spy on Jamario every play. JMo got more yardage when Woody Wilson was scrambling around back there...something else for the defense to think about and a better offensive idea I think. A good mix of play calling helps. The one drive against Texas was a good mix of passes and Jamario runs. I doubt he is still "hurting" from the hamstring and I hope that is not a concern while playing. If it is, he will always be sub-par till he gets that out of his head. Another thing that I saw in the game (I watched on the internet so it was good close-ups) has to do with basic "running style" for lack of a better term. RBs are taught to "slow down" to let the holes develop instead of just blasting through and taking what you have. I saw that a lot from Jamario against SMU. There are times when you need to let holes develop and there are times when the RB needs to just blast through with what ever is there. One of the times I think he just needed to blast through is on the short yardage situations. Pitch the ball back to him 7 yards deep, wait for something to develop and when nothing develops, he ended up with a 3-4 yard loss. 2nd and short or 3rd and short...if all you want to do is get the 1st down; the play is a FB dive play or RB dive play with lead FB to get the 1-3 yards. Forget waiting for holes to develop. You are only looking for a few yards.