I'm obviously a big follower of the Big West conference. Back when it was still a football conference, I rarely had any idea who won the title each year. They played in some fifth rate bowl, Las Vegas I think, and nobody cared. Hate to call a spade a spade, but this is pretty much how I see the Sunbelt today. I heard of North Texas once briefly when I randomly turned on the TV and they talked about Patrick Cobbs for a second before the New Orleans bowl. Other than that, 12 months ago, I'd quite literally never heard of most of the Sunbelt schools. I've always known about Baylor, SMU, and TCU from the old Southwest days. So if nothing else, for purposes of brand recognition, I'd rather have the major conference affiliation.