Robo-call is a non starter, since it seemingly went to people who were likely already in.
Don't overrate SMU's name value or even the level of wide-reaching venom aimed toward them.
I know we don't want the "same old excuses," but win. Win. Don't get blown out in week one. Easier said than done, of course, but with our history of losing and apathy and an alumni base overwhelmingly disengaged from NT athletics (which will change with this last generation of students who experienced NT in FBS, with Apogee, and being competitive), you need that carrot right now. Beat Texas, you easily sell out. Be remotely competitive with Texas, you're close. Most importantly, keep stacking wins on wins year after year. Stronger future alumni, re-engage the current alumni, everybody wins.