This is the same question I have. I coached for a few years and one year in particular in a small East Texas town. We did not have a good football season. This was before message boards became the rage. As a coach I stayed away the barbershop, I stayed away from the teacher's lounge, I pretty much stayed away from anywhere folks would be rilled up about the season. I knew if I went to those places I'd hear a lot of negative talk. When I did find myself in those situations with someone wanted to bad mouth the team ... or a player ... or me, I'd smile ... tell them to have a nice day ... and excuse myself. I might have been upset but I never took it personal and never allowed myself to be sucked into a negative discussion. In other words ... why are coaches reading this board when they should know there won't be much postive written. In the same vein, why do coaches read and watch the media when they know reporters will support them one week and bury them the next. If coaches want a pat on the back a message board (and the media) is not the place to go. If I was one of the UNT coaches I guess I might glance at the board once in a while but I wouldn't take any of it seriously. I wouldn't listen to anyone outside of the program.