Look at both years of Madden on the 360. Both titles are complete disappointments when considering the current gen(PS2 & Xbox) versions. I've been giving EA my money for 15 years on hoops & football titles. This is the 1st year I refused to buy Madden, the 2nd year I haven't purchased NBA live, and the 2nd year I haven't purchased March Madness. If EA thinks they can live on name recognition, they better think again. This will be the 1st year that I will NOT reserve and get NCAA football at release day. Instead, I will wait for reviews from my favorite sports gaming forum before I buy. I assure you, if the game is crap on the 360, it will be my last title ever purchased from EA. The exclusive rights contract cannot end soon enough for me. It's the sole reason why EA has gone down the toilet, IMO. The 2K Sports group (Sega) is making a helluva impact with it's hoops & baseball titles. For all you sports nuts, like myself, I highly recommend you give them a chance. I was an EA "fanboy" once, but had my eyes opened from their NBA 2K titles. Rant Off.