..because FC Dallas doesn't sell papers or get ratings. In fact, it does almost the opposite on the local sports media front. Look, I live in Frisco, I've been to games, I'm not a Hoops (the team, not the sport) hater, and I dig soccer at least a bit. But comparing the team formerly named after a gonorrhea symptom to the Mavs, Boys, Rangers, or Stars is silly. FCD has averaged less than 12k a game over their entire history, including a year when they averaged sub-8k in a 11k seat high school stadium. They've never averaged more than 15.4k a game for any season, and many of these fans are spanish speaking... I'm not sure what sort of coverage FCD gets in the local Spanish media, however. Fact is, I root for FCD and loosely follow them, but they're a professional sport in so much as the Dallas Vigilantes or Frisco Roughriders are, and get covered more than appropriately in this market.