DENTON – The University of North Texas will begin selling beer on the concourse level of Apogee Stadium for all home
football games this fall, beginning with the home opener against SMU on Sept. 6.
North Texas joins a growing list of schools already selling beer in public areas at athletic events. SMU announced it will
follow last season’s basketball introduction with beer sales at Gerald J. Ford Stadium this football season, and will join
Texas, Texas Tech, UT Arlington, UT-El Paso, UT-San Antonio and Houston as state universities that currently serve beer
at designated athletic events.
“We carefully studied all issues related to making beer available in Apogee Stadium, and from every angle, it makes
sense,” said UNT President Neal Smatresk. “At UNLV, my experience was that selling beer helped to more carefully
regulate alcohol consumption and encouraged more fans to watch the game in the stadium. It also cumulatively improved
revenues and had no negative impact on the overall experience of all fans.”
The athletics department, university administration, the office of risk management and University police were all part
of the collaborative effort to develop a plan to create an environment that will not negatively affect the enjoyment of the
game for any fans. Beer will only be sold in controlled areas of the stadium, away from the designated family fun area
under the north end zone stands.
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