2015 65 P5 Logo Branding Study

2015 Study of 65 P5 Schools Primary Logo for Sports Merchandising & Branding.

Out of the 65 (Big Boy) P5 colleges...9 are mascot-heavy as a primary logo on majority of their sports spirit gear, clothing, facilities and correspondence.
The Mascot-Nine are: Arkansas, Clemson, Florida, Florida State, Iowa, Kansas, K-State, Louisville, Penn State & Texas.

3 are Combos: Kansas, Colorado & Washington State

The majority of the remaining 53 colleges use "lettered logos" for their center courts, mid-fields, stadium seats, sports letterheads, flags, cups, koozies, coolers, baseball hats, caps, shirts, jackets & golf gear...

"letters are better" for college

Expand the Brand

North Texas should brand similar to North Carolina, Georgia Tech, Virginia Tech, West Virginia, Notre Dame, Baylor, Oklahoma, Southern California, Texas A&M, Texas Tech & Auburn.