interlocked cheer

saw this today on yahoo...pop music video directors know how to convey a timeless collegiate/school look when needed...

i.e. North Carolina, Notre Dame, Southern California, Auburn University, Oklahoma University, West Virginia, Virginia Tech, Georgia Tech, Texas Tech, Colorado, Kentucky, Baylor University, Indiana, University of Houston....NT?...someday...

"expand the brand" - put NT on sports related merchandise...sell more stuff

It's also a cheap way to make a logo without accidentally using someone else's stuff. I bet the creative director behind the wardrobe spent all of 30 seconds creating that logo. This scene was Taylor Swift paying homage to Gwen Stefani (Hollaback Girl).

If you want a "timeless look" then how about we use Greek letters? How can you argue with thousands of years of use?

not sure about all that...cheap, 30 seconds, Holla Back...ie Toni Basil and "GrEEK" letters?

just know that it's a good classic collegiate look...and our NT would be unique...

If it is a classic collegiate look then why don't you see more schools with interlocked letter logos cause you really don't see it very often.

well...many just need to use one letter...Alabama, Georgia, Michigan, Nebraska, Standford, Arizona, Washington, Oregon....some use three letters...TCU, SMU, FSU, OSU, LSU....most all have multiple marks to use as needed....Texas has a T, a UT, a longhorn mark.

But....you're probably right...I guess North Carolina & Notre Dame have had their marketing & branding wrong all these years...come'on man....really!?!

Get with the program....expand the brand.

/sigh

We don't need another logo. Since I started college in 1997, I've seen two or three logos come and go. The alumni association has changed its name three times (and each time its logo). It's been nice to see some consistency with our branding for once for the past 6 or 8 years.

We don't need another logo or wordmark. I'm not even sure we have the fan base to really support a secondary logo/wordmark like you want. I would actually be worried about brand confusion given the school's tendency to always be changing things every couple years.

We're not Notre Dame, USC, Texas, etc. We're that under-appreciated teacher's college that doesn't get the respect/support it deserves.

perception is reality...if you truly aspire to be a bigger program...you need to look like a bigger program.

again...it's about economics...good design is good business

sounds like UNTFan23 is scared to step it up to another level...satisfied with "meh"...you're probably right...who are we kidding....we're just another mid major nobody...may cause brand confusion...too much money...name you excuse...we are the

"meh" Green!

Not afraid to take it to another level at all. I just don't see where there would be enough demand to warrant another logo/wordmark.

You'd have to reduce the current assortment of apparel in order to add in the other logo. In my opinion, depending on how successful that logo is with apparel sales would dictate whether you'd see that logo make it to other things like shot glasses, coffee mugs, golf accessories, etc. It would likely take years to get the new logo to have any significant penetration on store shelves.

The real question is whether the additional logo and loss of the assortment of the already established brand would result in increased revenue. The business major in me says it's an extremely risky proposition given the small customer base we are dealing with.

design is part of business...and if we do have a small consumer base...that means "all things be equal" that we have a realtively small supply of goods....that could be turned and replenished with fresh new merchandise...nothing new here...business does that everyday.

it's free market enterprise...supply & demand...why not...it is human nature to continuously explore & market new things...and not be satisfied with "meh"...what do we have to lose...35 years of "meh" merchandising...I don't want NT to stay still...or go back...I want NT to expand our brand...and be the next big deal...

It's interesting you mention demand. Do we even know what the demand is for the blocked "NT" logo/wordmark? Has any marketing research been done to see which potential buyers might prefer? Polling gomeangreen.com is very unscientific in my opinion. Due diligence would require several focus groups to be formed by an unbiased group to come to a proper solution. That would cost someone (NT?) several hundred thousand dollars.

Yes, companies go and introduce new or improved products all the time. However they often spend millions of dollars on R&D, focus groups, etc. Where I work (a national retailer), we are rolling out a new private label brand but this has been after we tested in select markets for about half a year before we are rolling it to the chain and this was likely after prior research was done. We test new store formats all the time but on a very small scale and gather lots of market research to back up whether a large scale implementation is the right thing to do.

To just blindly roll out a new logo, which is what you are basically proposing, is a very risky thing to do with costs to be incurred to manufacturers, distributors, and retailers just to provide this new logo along side an established logo. It is the manufacturers, distributors, and retailers that someone will need to convince that there is the demand for a secondary logo.

this is not a total rebrand ding-dong....I have stated that since the beginning...nearly 2 years ago. It was proposed as an additional mark to use as needed. Please look it up. I never thought we should burn or donate old merchandise. I envision incorporating "over time" a wider selection of cups, hats, jackets or "whatever" with yes the dreaded interlocked NT....that you fear so much. Market Research...yes...do it....spend money...it is a business. So...you are telling me that these big time programs are wrong...really!?!

now...go get your lil' goofy baseball cap with NORTH TEXAS spelled out next to the diving eagle & cheer on the "meh" GREEN!

personally I would rather emulate UNC or ND over
a FAU, Toledo or say a P5 Washington State.

I believe NT could do better...we could "plus it" just a bit.